5 Most Expensive Watch Brands Currently on the Market

Last Updated on July 31, 2024 by Nicole

If there is one timeless accessory that never goes out of style, it’s a watch.

Watches are the epitome of style and class, and they’re an indicator of one’s passion for superior craftsmanship. This is especially true if you opt for a high-end, more expensive model. It will be a showstopping piece to accompany your attire and quickly become a family heirloom that showcases the history and impressive artistry for years.

Oh, and let’s not forget the utter convenience of wearing a watch. It allows you to see the time without breaking out your beloved iPhone, meaning fewer distractions along the way.

Clearly, owning a watch or gifting one to a friend is always a grand idea.

Keep reading if you’re in the market for a new watch but only want to invest in luxurious and pricy models. Below, you will discover the five most expensive watch brands currently on the market, complete with info about the brand and price ranges to expect.

Five Most Expensive Watch Brands to Check Out Today

Those seeking the best of the best when it comes to watches should consider one of these opulent brands. 

Rolex

When one thinks about the most elegant and expensive watches on the market, their mind instantly zeros in on the iconic Rolex (especially the famous gold Rolex watch).

Rolex watches have long been a staple in the watch world, remaining the gold standard for watches for over one hundred years. The company continues to pride itself on offering excellence and exclusivity paired with an undying passion for improving and impressing. 

Yet, although the Rolex is an undeniable fashion statement, these watches go beyond the visuals. With expert construction, Rolex watches have broken the barriers of what was once thought possible. Many of their watches are 100% waterproof, and some have even been taken to dramatic landscapes, proving their ability to work in any territory. 

If you’re interested in a Rolex watch, the least amount of money you can expect to spend is around $4,000. This is the price for their basic model. However, the median price of a Rolex is $20,000, with many of their watches topping $40,000.

Omega

Those seeking a watch that pairs timeless elegance with first-class handicraft will appreciate the Omega brand. Omega has been around since 1848, and they continue to impress their clientele with upscale watches that are bound to stand the test of time – literally.

Aside from their polished and professional design, Omega watches are known for being undeniably reliable and durable. They have been sent to the most extreme destinations – including the moon – without faulting. The Omega brand has a reputation for offering the ideal combination of snazzy looks and endurance that consumers can depend on.

One of the most popular watches is the Omega Seamster Aqua Terra, which not only functions as a diving watch, but also scores with an elegant design.

The cheapest option from Omega hovers around $2,500, and their most famous models start at $5,000. Omega also has higher-end and more exclusive models (including vintage Omega watches) that can get up to $700,000 and above.

Patek Philippe

Patek Philippe watches are unlike any watches you’ll see on the market. They pride themselves on stepping outside the box with design freedom while remaining classy, clever, and up-to-date.

Although Patek Philippe has been around since 1839, fewer than one million watches have been created. This creates a sense of exclusivity for anyone lucky enough to own one of these timeless, almost historical pieces.

Aside from its exclusivity and uniqueness, one of the main draws to Patek Philippe is that each watch is finished by hand, ensuring an unparalleled appearance and durability you won’t find elsewhere on the market. Not only that, but they have a line of sought-after models that are entirely one-of-a-kind.

With prestige and class in mind, you’ll unlikely find a watch below $18,000. Many watches reach over $100,000, with one of the priciest options reaching $300,000.

Audemars Piguet

Audemars Piguet may be lesser-known than the other brands on this list, but it doesn’t mean they slack in the looks or durability department. In fact, Audemars Piguet may have a leg-up on the competition as an under-the-radar brand. Being a bit less showy and famous, this watch brand offers a sense of exclusivity that many are drawn to.

When shopping for Audemars Piguet watches, you can rest assured of impressive functionality and attention to detail. Unlike other watch brands, Audemars Piguet focuses on minor details, such as exceptional finishes, unique patterns, and gorgeous engravings.

Audemars Piguet watches range from $17,000 to $34,000, depending on the model.

A. Lange & Söhne

A.Lange & Söhne is a German luxury brand with a unique history. Although the brand started in 1845, it was stagnant for some time until after the Second World War.

Since their reunification, A.Lange & Söhne has continued to make a name for itself in the luxury watch industry. They offer entirely unique designs that you won’t find with other brands. For example, their Lange 1 features an aesthetically pleasing asymmetrical dial.

A.Lange & Söhne is no stranger to opulence, too. That’s why many of their watches have adorned the wrists of celebrities and royal figures alike. With this type of publicity, it’s no wonder why this watch brand has soared to the top of the charts and is now a well-known company for high-end pieces.

The least expensive A.Lange & Söhne watch is around $19,000. However, prices can reach as high as $58,000 for first-class choices.

Benefits of Buying Used Watches

There’s nothing wrong with purchasing a brand-new watch, but buying a used watch from some of the most expensive watch brands in the biz can be an excellent choice. 

There are many perks to going the used route. For one, you’ll find better deals and discounts that suit your budget. You’ll also avoid the drawback of depreciation, which occurs almost immediately after buying a new piece.

Another big perk is that you can find a better selection to choose from, which is the case when shopping at Chrono24. Chrono24 has a wide selection of stunning and snazzy watches featuring top brands like Rolex and Omega.

Your Perfect Watch Awaits You at One Of These Fine Brands

If you want to purchase a watch that is the ideal personification of style, luxury, and durability, consider buying from one of these most expensive watch brands worldwide. And if you want to find a great deal and a broader selection, consider purchasing a used watch from sites like Chrono24.